Frequently Asked Questions

What data is generated by the Arts EIC?

The GCA Arts Economic Impact Calculator (EIC) uses county and city populations and local and state tax rates to measure the economic impact of non-profit arts organizations in Georgia. The Arts EIC provides data in the following areas:

Total County Economic Impact: Measures the effect of an organization’s art programming within the county that the organization is physically located. This is the sum of the county tax revenue plus the city/municipality tax revenue.

Total County Tax Revenue: Calculation of the sum of sales tax revenue and hotel-motel tax revenue for the county.

Total City/Municipality Tax Revenue: Estimated share of total county sales tax revenue and hotel-motel tax revenue actually contributed to the budget of the city/municipality where the organization is physically located.

Total Georgia Tax Revenue: This is a calculation of the total sales tax on spending that is uniquely associated with the arts programming based on money injected into a local economy from outside of the state (tourist dollars) and then spent within the state. The calculation is derived from a combination of organization spending and total non-Georgia audience spending.

How is the calculation of economic impact affected by leaving optional entry fields blank?

If you leave the optional cells blank, the GCA Arts EIC will generate economic impact result using default values linked to the population size of your county, and other considerations. Those numbers are valid; however, the most accurate calculation/results are obtained by including the most accurate numbers you have for the optional data.

What is a multiplier and what are the multipliers used by the GCA Arts EIC?

Multipliers are used in all economic impact calculations to capture the longer-term effects of “new money” (think tourist dollars, or money earned outside of but spent inside the county) vs. “recycled money” (money earned and spent within a county). The Arts EIC uses multipliers specific to population and the arts sector in Georgia. The multipliers for the Arts EIC range from a low of 1.11 in a very small county of less than 8,000 people, to a high of 1.82 for a large county with an especially vibrant arts sector.

What factors increase economic impact?

  • The more income that is generated from non-local and non-state sources, including grants, contributions, ticket sales and subscriptions
  • The more of your expenses that are incurred within the county that the organization resides
  • The higher the local sales tax rate